Defining Client Needs | Projects
We were given a task which was to recreate three of Nigel French’s posters. My goal was to elevate the designs to modern day aesthetics. We also had to create a rationale answering the following questions,
“Explain the logic in your font selections and whatever modifications
you made to Nigel French’s examples when completing the Challenge
Exercises. Refer to statements Nigel French and Sean Adams made in
their video tutorials to support your design decisions and statements.”
“Describe the intended target audience for your sketched poster
concepts and explain your rationale in successfully communicating the
play to the intended target audience, referring to information you
learned from the tutorials.“
My designs and sketches went from this:
The comps were made into posters and the posters were tweaked to make better.
In keeping the information attained from the videos by Nigel French and Sean Adams, I decided to approach each poster differently. Included below are the rationales for all six posters.
For the first poster, I decided to move the red box from the bottom to the middle of the poster. I changed the font for the title from Cubano to Ministry, Extra Bold. I changed the ampersand to P22 Dearest Pro to add a bit of romance to the typographical treatment. The ampersand partially overlaps Romeo and underlaps Juliet but is bigger than the red rectangle to add multiple layers of depth that I felt it was missing in my previous design. I also made the Royle presents part of the poster bigger and easier to read for the viewers. I matched the title of the theater to the same font as the title. After centering the information in their individual sections of the posters, I decided to make the rose larger and to center it as well.
In the second poster, I shifted all information upward and towards the middle of the composition. Next, I changed the Ampersand's font to Paralucent, Thin which is the same font as both Romeo and Juliet. I moved the main information to another line, tweaked the lengths of the lines and then changed a few lines to red. My goal was to create more drama within in the minimalist poster.
In the third poster, I made various changes to the placement of the main elements as well as type choice. For “Romeo & Juliet”, I right aligned the words to the top right of the composition and changed the font to Mason Serif OT, Regular. I also made the font bigger and gave it more visibility from a further distance. The rose itself was enlarged and maneuvered in the center to interact with the title of the play but make it more effective as a symbol. Lastly, the title of the theater was made to match the title of the play and then centered within the black shape.
In creating the posters from my comps, I wanted to convey clean and simple designs. In the first poster, I chose two crossing pistols to place in the middle of the composition. I wanted the styles to be mimic woodcuts. I placed a rose at the point in which they cross to signify both love and death. Next, I added the play’s title in Chantal, Light above and below the central image. The main information was placed at the top and bottom left of the poster in Franklin Gothic URW and in white. I added a black strip behind the information.
In poster two, I added an image of a cigarette coming from the bottom left-hand corner and smoke rising off the page. I then added the “Royle presents…” using the font, Freight Disp Pro, right-aligned and in red. The title of the play is right aligned in black using the font Komu, B. The plus sign is used for the ampersand and is red as opposed to black. The main information is also right aligned towards the bottom in Freight Disp Pro and in black, not including the title of the theater, which is in red and in Komu, B.
Lastly, in poster 3, I decided to use an image of Leonardo DiCaprio, blurred and on the left side of the poster. To the right in the white space, I added the title in red and used the Gin font. For the rest of the information done in black, I used FreightMacro Pro. All text is spaced out and aligned along the right margin.
(n.d.). Retrieved July 27, 2017, from https://stock.adobe.com/stock-photo/crossed-pistol-guns/135673954?prev_url=detail
Leonardo DiCaprio “Romeo Juliet” photoshoot. pic.twitter.com/ZdhuGJTVXj. (2016, March 27). Retrieved July 27, 2017, from https://twitter.com/90swomen/status/714235460365656065
Pets & Second hand smoke | LIPetPlace. (n.d.). Retrieved July 27, 2017, from http://www.lipetplace.com/2010/11/03/pets-second-hand-smoke/
