Defining Client Needs
It is important to know what your client needs to elevate their brand and to know what it is that they want. Defining the needs of the client involves research (O’Grady, 2009, 89-90). To research properly, the designer needs to have an area conducive to supporting creative impulses. Since “Taste” is subjective, the designer needs to be able to cater to the client and their projected audiences to gain more clientele, etc (O’Grady, 2009, 89-90).
The importance of articulating the value of the service or product can mean the difference between having a client come back for more design work and finding someone else. When presenting to a client, the designer needs to be able to articulate the meaning behind the elements used among other things. In completing this course, I have further learned the value of constructive critique and research as pertains to my field. I look forward to taking the next step.
Three main takeaways for this course would be: 1) Research is important. Without research, I have no way to better understand my clients and their needs. 2) Deadlines must be met to move forward. Without meeting deadlines, I lose ample time to properly and creatively meet standards. 3) Constructive Criticism is key to elevating one’s designs. Approaching design from different angles allows for it to evolve.
References:
OGrady, J. V., & OGrady, K. V. (2009). A Designers research manual: succeed in design by knowing your clients and what they really need. Pg. 89-90.