Week 4 - Studio 1 Lecture - Part 2:
We then went over to look at the Pretty Ugly side. Andy introduced us to Supermarchés ugly fruits and vegetables campaign in 2014, which focused on the fruits and vegetables that are disfigured in a way and thus deemed not fit for sale at large supermarkets. The purpose for their campaign was to educate customers that just because the food looks strange doesn't mean it should be thrown away it’s still normal fruit and veg.












