Mar 23, 2017
The Death Of The Third-Party Ad Exchange
Oscar Romero's Update: AdExchanger | "Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajeev Goel, co-founder and CEO at PubMatic. The lifespan of and need for specialized technology providers in the ad tech industry, from sell-side platforms (SSPs) and demand-side platforms (DSPs) to... Continue reading » The post The Death Of The Third-Party Ad Exchange appeared first on AdExchanger.