When Ramadan rolls around every year, I see more and more articles about wanting to make Ramadan and Eid a time for children to connect with their Islamic roots. Parents and families search for ways to give their kids something to celebrate — a holiday time of their own to share with their friends who have Christmas or Chanukah. Even my four-year-old nephew knows that Eid is a good time in his life because there are presents (which even his aunt and uncles find new joy in by making it a time we can give the rugrats a day to look forward to). I’m sure my generation will see new trends emerging, just as the generations before us have seen in their lifetimes. One of those trends has been the double-edged commercial aspect of holidays. Many of us remember our first time seeing a Ramadan or Eid greeting in a weekly flyer, or in store advertisements. For just that one moment, we mattered as Muslims — but in a good way, for a change. More accurately, our money mattered, as it should. ‘Tis the season of news articles citing businesses that are clamoring to target and appeal to Muslim spending, ...