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Rapha CC 2016 Welcome Pack, produced by Progress Packaging Ltd.
www.progresspackaging.co.uk/net
Rapha Mondial - Pro Team Shadow
A new moving-image and stills combined commission made to showcase the new Rapha Pro Team Shadow collection; a highly breathable, wet-weather protection, race-fit lightweight layer. The brief was to create a 30 second moving-image piece and an accompanying set of still images that made a cohesive set for use both online and in print in Rapha's beautiful magazine 'Mondial'.
The imagery needed to communicate the technical performance qualities of the material in a variety of weather situations (as it is not strictly just for use in wet weather) as well as the precision fit and comfort that the material offers.
With thanks to everyone who was involved for their hard work, dedication and enthusiasm to the task.
Director: Michael Bodiam
Director of Photography: Tom Turley
Art Director: Jack Saunders
Editor: Hamit Shonpal
Music: Alex Banks
