MENTOR-LED DESIGN THEORY
Redesigning ANDOK’S Logo
Andok's has been a popular Filipino go-to ulam and pulutan since the 80's. Inspired by known minimalist graphic designer Saul Bass.
I've come up with my own minimalist take on the classic Andok's Litson Manok logo. Using the brand's primary color palette: red and yellow, I also kept the iconic rooster and heart as part of the redesigned logo.
FUNCTION
Redesigned minimalist version of Andok’s logo, to fit in with this generation
AESTHETICS
Color palette: #ed3833, #f7d556, #ffffff
MATERIAL
Will make use of Adobe Premiere applications
MARKETING
Launching the redesigned Andok’s logo on all popular social media platforms, e.g., Facebook, Instagram, Twitter, and TikTok
Banners and flyers with redesigned Andok’s logo to be given out to people.
Posters and Billboards scattered across all the cities with Andok’s branches
MANUFACTURING
Adobe Illustrator, Adobe InDesign
ERGONOMICS
Very eye-catching
Resources:
https://medium.com/@evacrawfordmckee/influencers-saul-bass-93aa60daa83c
https://andoks.com.ph/about-us/
