Sodas: Why does a 1 litre bottle of Himalayan Natural Mineral Water cost more than other water bottles in India? What is so special about it?
Himalayan Natural Mineral Water is positioned as a premium brand of bottled water in India, and there are a few reasons why it may cost more than other water bottles in the market.
1. Source: Himalayan Natural Mineral Water is sourced from underground aquifers in the Shivalik mountain range of the Himalayas. The water is said to be naturally enriched with minerals, which gives it a unique taste and perceived health benefits. The remote and pristine location of the source adds to its exclusivity.
2. Purity and Quality: The brand emphasizes the purity and quality of the water. It undergoes a rigorous filtration and purification process, which includes multiple stages of filtration, ozonation, and UV treatment to ensure that the water meets stringent quality standards. The company claims that the water is free from harmful chemicals and contaminants.
3. Packaging: The packaging of Himalayan Natural Mineral Water is designed to enhance its premium appeal. The brand often uses sleek and elegant bottles made of high-quality materials, which can contribute to the higher cost. Additionally, the packaging may include unique features such as tamper-proof seals or innovative bottle designs that add to its perceived value.
4. Marketing and Branding: Himalayan has positioned itself as a luxury brand in the bottled water segment. The company invests in marketing and branding activities to create a premium image for its product. These efforts, including celebrity endorsements, advertising campaigns, and association with luxury events, can contribute to higher pricing.
It's important to note that pricing strategies can vary based on factors like brand positioning, marketing expenses, production costs, and perceived value. While Himalayan Natural Mineral Water may be priced higher than other water bottles in India, it ultimately depends on individual preferences and the perceived value consumers assign to the brand.