Responsibilities of a marketing administrator- Benjamin Choukroun
Without a marketing campaign, no product will sell. The products have to be produced and then presented in the market. The amount of money spent on marketing products is sometimes more than the money spent on production. A marketing administrator is a person who helps the marketing team with creative ideas. He helps to promote the products of a company to increase its popularity. The company ensures that its marketing strategies are better than its competitors. The job of a marketing administrator is not just marketing a product. Digitalized day-to-day paperwork gives the marketing administrator more time to do creative work. Digitalization of everyday administrative tasks by Benjamin Nessim Choukroun.
The responsibilities of marketing administrator:
Managing social media campaigns: The whole market has gone online due to the ongoing pandemic. The companies that have not utilized social media to market their products have lost out on opportunities. The marketing administrator ensures that the presence of the product is dominant on social media platforms. The marketing team brainstorms to come up with new campaigns for the products. The organizations use social media platforms like YouTube, Facebook, Instagram, etc.
Designing online advertisements: The marketing administrator has to create various advertisements for online media. Creativity is the key to good marketing. They must design banners, HTML, advertising emails, etc. The companies no longer advertise through billboards, pamphlets, etc. They prefer an online medium to promote their products and services.
Develop Customer relations: A marketing administrator must create a unique relationship with its customers. The companies use different kinds of customer relationship management software. The marketing administrator integrates all marketing strategies to ensure maximum market coverage.
Maintain salesforce database: The marketing administrator should maintain a record of all the people working in the marketing team. It includes the details of people hired as salesmen to carry out door-to-door marketing of the products. The salesforce has to be reviewed from time to time to measure their efficiency.
Prepare presentations for prospective customers: The companies cannot depend on online marketing to attract corporate clients. The marketing administrator should be able to reach out personally to prospective customers. He should arm himself with PowerPoint presentations and other proposals to convince the customer.
Market Research: The marketing administrator should be aware of the market conditions. He must look for new opportunities in the market. Market research is necessary before the development of a new product. The companies must be sure that the new product will sell. Prospective customers have to be recognized. The marketing administrator must be aware of any new developments in the industry.
Maintain payroll and reimbursements for the marketing department: The marketing administrator maintains the attendance register and manages the payroll of the marketing department. The expenses reimbursement is also the duty of the marketing administrator. The disbursement of the department’s salary is also a part of a marketing administrator’s job description.
The job of a marketing administrator is never-ending. The marketing administrator should be able to get all the help he needs. Some of the duties of the marketing administrator should be digitized. The digitalization of payroll can save the administrator some time to do other jobs. The company can look for experts who digitalize the administrative works for a company. Seeking to Create a mark in the Digital Marketing World? Benjamin Choukroun Licence Can Help!
