DJ Skins pretty up Reloop’s controllers.
The smaller DJ gear companies have always had a harder time getting people interested in their products. Today, there are many types of gear that essentially do the same thing – so it isn’t always the performance of the device that makes one choose A over B. Often, it can come down to the price and even looks, if you can believe that. All in one MIDI controllers are prime example of businesses fighting for your attention, and there are many ways to do that. Hiring a celebrity or professional to promote a product is one of the oldest tricks in the book and one of the ways that we can experience a product without actually using it. Another way to garner more interest in a product is to give people the option of customizing it to the way they like to begin with. Hobbyists like to make gear their “own” – and they are able to do so by taking something and adding something to it. They might opt to paint the decks of their turntables, or perhaps they might add a faceplate that is already fabricated and ready to fit. Manufacturers have caught on to this trend and have begun making their own custom plates. http://djworx.com/dj-skins-pretty-up-reloops-controllers-win-one-here/