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Monetizing Your Media Assets Beyond Advertising - Jaffer Ali - MediaBizBloggers
MediaBizBlogger Jaffer Ali writes: " There's gold in those hills somewhere. How do I mine it? --CEO Charles Townsend, Conde Nast (July, 2010)
It is no secret that publishers of every ilk have been under attack, though some might suggest it's less of an attack and more of a self-immolation. Be that as it may, online or offline, the same old, same old just seems to prevail with an overwhelming majority.
Yes, there is the delusional foray into the pay wall envisioned by the Murdoch/Brill contingency. But the vast majority of publishers out there remain one-trick ponies. What is that pony's name? Advertising.
How many revenue streams does Huffington Post have? How many revenue streams does The Chicago Tribune have? How many revenue streams does The Drudge Report have?
The folks who most easily could have competed with the likes of Groupon and Living Social were those local newspapers that already had boots on the ground treading the local-business landscape. Substantial revenue streams could have been ... read on."
