#research competition

[madhukumarc]

Why is it important for marketers to research the competition?

Why is it important for marketers to research the competition?

Well, let me tell you, conducting thorough research on your competition is an absolute must for any marketer to always stay ahead, and drive desired outcomes for business.

In today's highly competitive business landscape, staying ahead of the game means having a deep understanding of what your competitors are up to, and taking action to lead the market.

Let's dig deeper to provide you with more information.

“If there’s no difference between you and your competition, there’s no reason why a buyer would be compelled to work with you” – HubSpot

Need for Marketers to Research the Competition:

Here are the top 7 reasons why researching the competition is important for marketers:

1. Identify Market Trends and Opportunities:

By analyzing your competitors' strategies, you can gain valuable insights into emerging market trends and identify untapped opportunities.

This knowledge can help you adapt your own marketing efforts and stay ahead of the curve.

2. Benchmark against Industry Standards:

Researching the competition allows you to benchmark your own performance against industry standards.

By understanding how your competitors are positioning themselves, what messaging they use, and the tactics they employ, you can identify areas where you may be falling behind or excelling.

3. Gain insights into Target Audience:

Understanding your competitors' target audience can help you refine and target your own marketing efforts effectively.

By analyzing their customer base, you can identify gaps in the market or potential segments that are being underserved.

4. Learn from their Successes and Failures:

By studying your competitors' past campaigns, you can learn from their successes and failures.

This allows you to avoid making the same mistakes they did and capitalize on strategies that have proven to be effective.

“Don’t let pride stop you from assimilating winning strategies. Studying the competition will also be key for the next thing a marketer does each day” – The DailyZoo Newsletter

5. Stay on Top of Industry Trends:

Monitoring your competition helps you stay informed about the latest industry trends, innovations, and technologies.

This knowledge is invaluable for keeping your marketing strategies up to date and ensuring that your brand remains relevant and competitive.

6. Differentiate Brand or Business:

Understanding what sets your competition apart can help you differentiate your own brand.

By identifying gaps in the market or areas where your competitors are lacking, you can position yourself as a unique offering and highlight your strengths.

7. Stay Ahead of New Entrants:

Researching the competition allows you to keep an eye on new entrants in the market.

By monitoring their activities, you can proactively respond to any potential threats they may pose and adjust your strategies accordingly.

From the above, you also gain an additional advantage in understanding your target audience's behavior, preferred communication channels, and how they spend their time.

This insight allows you to tailor your marketing strategies to better connect with them, and generate optimum results [leads, sales, or ROI].

“Competitor analysis can help you understand what your competitors are doing well, so you can replicate their successful strategies or even find ways to do it better” – Level343

Top 5 Marketing Challenges:

Image Source - 2023 State of B2B Digital Marketing Report by Wpromote

In conclusion, researching the competition is not just important, it's essential for marketers to ensure business sustainability.

It provides valuable insights into market trends, helps benchmark performance, identifies target audience segments, allows for learning from competitors' successes and failures, keeps you informed about industry trends, aids in brand differentiation, and helps stay ahead of new entrants.

So, don't underestimate the power of researching your competition – it could be the key to gaining a competitive edge in your industry.

Here's related information that you may also find helpful – Is digital marketing worth it?

[keshav103-blog]

Earn Money without investment

Find here article on online earning, sales, travel adventure, spirituality, technology, education, health, enterteinment, food n drink, current events

: Learn how to price your products competitively for online success with these pricing strategy tips. Understand your costs, research your competition, and consider your target audience to attract and retain customers while still making a profit.

[ayninfotech-blog]

Web Development Company, discusses about 5 Key Tips for Re-Branding your Small Business

AYN InfoTech is globally recognized as one of the top web development companies within the web development and design industry. AYN InfoTech brand tenders are creative and passionate in web developing innovative making strategies that drive conversion for both established and start-up clients of all industries, making them the "best of the breed since 2009."

Web design company in Pune, India. AYN, discusses 5 Key Tips for Rebranding your Small Business. Rebranding a business has turned out to be substantially more typical contrasted with only 10 years back. Businesses exceed their unique mission, their intended interest group changes, the market changes, or now and again a business needs to shake off an old or negative picture. Regardless of what the purpose for the change there are unquestionably things you should center around amid the change. Today India based web advancement and configuration organization, AYN Infotech Pvt Ltd., discusses 5 Key Tips for Rebranding your Small Business.

Research competition carefully. 

Always take the time for proper competition research. This means not only researching potential competitors, everything, etc. but also looking the competition along with other businesses, even if they are Aim for small Industries.not in your industry. With a name change, this is absolutely critical as most of the businesses incorporate their brand name into their website, email, and brand social media profiles.

Aim for small Industries. 

Except if your business needs to complete a full-scale turn far from your identity, changes to your image ought to be done in little moves. For instance, a delicate textual style for your logo with a somewhat unique shape would be a little move. IHOP changing to IHOP is a moderately little move to correspond with a marginally extraordinary menu center. Alongside not losing excessively of what made your business uncommon to existing clients on the double, when you influence littler movements you to have room schedule-wise to gradually adjust your SEO as well.

Include your potential audience. 

Including current clients in the marking, the procedure is an awesome method to increase loyalty, gain feedback, and even get promising thoughts. Regardless of whether it is simply something little like voting on logo decisions, it can be amusing to incorporate clients all the while. By including them it demonstrates you do think about their inclusion and info which increases loyalty which is essential while rebranding.

Update Business Google My Business. 

Google My Business is an essential area online for any business. A few people make the oversight of rebranding and after that making another GMB which can cause copy posting issues. The main time to make another posting is if your business alters course and the old data, surveys, and so forth are not any more pertinent. Else, you essentially need to refresh the suitable areas relying upon the progressions you made to the brand, for example, business name, logo, photographs, classes for those giving new administrations or items, area on the off chance that you moved, and the Q&A segment if your GMB has one. This ought to be improved the situation whatever other locales that your business may be included on, for example, Yelp, directories, and so on. Make it a PR opportunity. Rebranding is a PR opportunity that ought not to be squandered. Smaller businesses especially can make utilization of neighborhood media and productions alongside nearby occasions to help increment presentation and buzz about your progressions. Businesses that are exclusively online can, in any case, have a media discharge, run special promotions and so forth to make fervor and intrigue. AYN InfoTech Website Development Company in Pune award-winning, high-end design specializing in website Development and mobile app development, UX/UI, game development, branding, and marketing. AYN Infotech excels in creating the ultimate brand strategy, fully loaded with expert visuals that work together to increase your business sales and effectively communicate a client's unique personality.

Blog References: http://bit.ly/2MZ1tqJ

[loynosca]

Monroe Library Student Research Competition

The Monroe Library Student Research Competition recognizes and rewards students who make exemplary use of the collections, resources, and services of the J. Edgar & Louise S. Monroe Library throughout the research process in order to produce an academic or creative work. Information about past winners can be found here.

AWARD

$200 for a freshman/sophomore research project

$200 for a junior/senior research project

$200 for a senior capstone/thesis project

$200 for a graduate student research project

ELIGIBILITY

To be eligible to win, individual or team applicants must:

Be degree-seeking students currently enrolled at Loyola University New Orleans. Undergraduate and graduate students are welcome to apply.

Have completed their research project for a credit course at Loyola during the current academic year (Summer, Fall, Spring). Research projects include, but are not limited to, papers. Creative or innovative works in any format or discipline are encouraged.

Agree to contribute to publicity related to the award.

Collaborative projects are encouraged. If a team project applies, all team members must contribute toward the application. If a team project wins, the award will be split equally among members.

APPLICATION

Monroe Library is now accepting applications for the 2017-2018 contest. To apply, please submit the following items by email, as separate attached files, to Jason Ezell at [email protected]. Please use “Monroe Library Student Research Competition” as your subject line for the email. The deadline for submissions is Monday, April 16th.

Item 1: An explanation of the nature and scope of the project, including the project’s distinctive qualities and contributions to the field (approximately 250 words).

Item 2: An explanation of the research process for creating the project, especially in regards to the use of the collections, resources, and services of the J. Edgar and Louise S. Monroe Library (approximately 250 words).

Item 3: A draft or final version of the research project.

Item 4: A bibliography in the format appropriate for the discipline of the project.

SELECTION CRITERIA

A panel of Monroe Library faculty will evaluate the submissions based on how well applicants demonstrate the following:

Sophistication and/or originality in the use of the collections, resources, and services of the Monroe Library. Additional consideration will be given to projects that incorporate materials from the library’s Special Collections & Archives.

Exceptional ability to locate, select, evaluate, and effectively use information in the creation of a project.

Evidence of personal growth and reflection throughout the research process.

Level of achievement corresponds with the class year of the student(s) and the discipline of the project.

The number of prizes awarded in each category is subject to change depending on the pool of applications. This includes awarding no prize in a category for which no applicants meet the submission criteria.

ACKNOWLEDGMENT

The Monroe Library thanks the DiMenna-Nyselius Library at Fairfield University for serving as a model for the creation of the Monroe Library Student Research Competition.

[medprocomp]

Prize Competition Seeks Ideas to Combat Antimicrobial Resistance

A federal prize competition launched today is calling for innovative ideas for rapid, point-of-care laboratory diagnostic tests to combat the development and spread of drug resistant bacteria, a rising public health threat. Antibiotic resistant bacteria cause at least 2 million infections and 23,000 deaths each year in the United States, according to the Centers for…

Prize Competition Seeks Ideas to Combat Antimicrobial Resistance was originally published on

[ourselves-china-rx]

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[ddrcplymouth]

Diving Research Ideas Sought

'Scuba' magazine, the official magazine of the British Sub Aqua Club (BSAC), is this month offering their readers a unique opportunity to become involved in the diving research undertaken by DDRC. 

DDRC has invited readers to put forward any exciting ideas that they may have for diving research that would be innovative, simple to conduct and would make a useful and lasting contribution to our understanding of the effects of the undersea environment on man.

All the details can be found in the April edition of 'Scuba' magazine, regarding how to propose a future diving study which readers think might be important. The competition gives readers the change to propose a research idea for consideration, which may be taken forward by the DDRC Research Team.

The ideas will be judged by a panel of internationally known researchers, and the winner with the most useful and feasible research idea will be invited to meet the DDRC Research Team to discuss the project further, and perhaps to be involved further in the project.

The DDRC are not looking for research associated with marine biology. Research ideas must be relevant to the effects of the undersea environment on people.

Questions to consider about a Research Proposal

Has your idea already been thought of or conducted before?

If yes, what were the results? Can your idea build on those results or produce better results?

If your idea has not been conducted before, then why not? What are the pitfalls in terms of practicality and quality of any potential results?

What value does your particular research proposal bring to our current knowledge? How useful will the results be? Will the results have a value to others across the diving industry - insurers, educators, equipment manufacturers, medical practitioners, or treatment chambers?

Who will be your study population? What will the sample size involved be?

How will the study be designed? Will it be retrospective / looking at past data, perhaps looking to evaluate trends, or looking at prospective, ongoing data?

What is the primary objective of your research idea and how long do you estimate it will take from start to finish to complete the study?

How to apply

All the details on how to enter this competition can be found in the April edition of Scuba magazine. Anyone can enter. The closing date is the end of May 2013.

Judges Favourite Past Research

We asked our panel of judges to name some of their favourite past pieces of research, and this is a sample of some of the diverse subjects that they came up with!

“Arne Zetterstrom showed that hydrogen mixtures are safe to breathe for deep diving. Hydrogen is non-toxic, less narcotic than nitrogen and less dense than helium, but it can explode if mixed with more than 4% of oxygen. Breathing air, Zetterstrom descended to 40 metres where 4% of oxygen has adequate partial pressure to sustain life. After flushing out excess oxygen, he introduced the hydrogen mixture and dived successfully as deep as 160 metres in open water. In 1945 he was killed in a decompression accident due to a mechanical fault and unrelated to the hydrogen mixture. Arne Zetterstrom is an inspiration to diving research, demonstrating the necessary combination of meticulous science with the personal courage to cross new boundaries. Research into the use of hydrogen continued for many years afterwards.”

“A piece of research that impressed me was done by Maurice Cross in 1984; he entered a recompression chamber for a total of 19 days. An Anglo French team tested the threshold depth for breathing a mixture of gas based on hydrogen. The trial was to test the depth reached before the onset of narcosis, being some 984 feet (300m). One sobering moment came when they were able to look out of the chamber window to see their expired air being burned off! The resulting mix of hydrogen oxygen and possibly some helium is called hydreliox, and is a very explosive mixture.”

“I will always remember at a BSAC Diving conference in the early 80’s was a presentation given by a CIA agent who first introduced us all to the condition known as Patent Foramen Ovale, as we were told that 1 in 4 could have the condition. I remember looking around at each other just like you do on Christmas Eve at a Midnight Mass wishing to give everyone a hug. Hoping it wasn’t me!”

“Ignoring decompression illness caused by obvious accidents or provocative dive profiles, there is ongoing debate as to the actual basal causes of "undeserved" bends.  A raft of physical, physiological and biochemical theories have been advanced with varying levels of acceptance.  However, one issue of interest to me is the theory that diving regularly and often provides some form of protection in subsequent dives.  Again, theories on how this could happen vary, but one involves the possibility that bubbles created in earlier dives may cause stresses in body tissues that precondition them to subsequent or repeated bubble formation.  A recent study of diving at Bikini Atoll* showed that dive guides, who were diving up to 400 times a year, were over ten times less likely to suffer decompression sickness than customers who were only undertaking 10-12 dives.  Although there were differences between the populations, the dive profiles were identical and there were no accidents.  It was, therefore, considered likely that the dive guides were exhibiting a form of acclimation to decompression stress that was being caused by near continuous diving.  The Bikini study was conducted on historical data; this area of observational study would benefit from a prospective large-scale analysis from diving groups where incidence rates of decompression sickness were compared with the number and frequency of dives conducted.”

“None of us alive today remember a time when even the most basic issues relating to gas bubble disease were not understood. As a young navy physician observing submarine escape training, in 1932, Al Behnke was the first person to formulate the idea that arterial gas embolism was different from DCS. He was the first to consider oxygen as a treatment gas during recompression which later became the standard of care. He conceived the “no-stop” decompression tables, developed the theory of nitrogen narcosis and suggested that helium gas mixtures might avoid this vexing problem. It was he who convinced the U.S. Navy to establish the Experimental Diving Unit to promote diving research. Most major leaps forward in diving medicine have been made by individuals like Admiral Behnke who retained a spirit of intellectual curiosity and were able to think creatively".

We hope this DDRC competition will foster the same spirit of intellectual curiosity and creative thinking.

[fooledbynumbers]

What makes entrepreneurs entrepreneurial?