The Golden Glow of IRIS
IRIS is a brand of home fragrances from the NR Group. The brand is based on aromacology with a range of products designed to relax, rejuevenate and energise. The brand retails through exclusive outlets and shop in shops pan India.
Restore has been associated with IRIS for over 4 years now and was given the task of designing visual merchandising for the festive season. _______________________________________________________________________
The festival season in India is a vibrant, energetic, colourful expression of culture and contentment. We wanted to stay away from the clichéd lights and riot of colours. We instead choose the concept “Gold Fever” - the colour of celebration, the colour of prosperity.
The idea was to create a golden glow through the store that would complement the soft warm tones of the store itself. Highlighting the product and the feature product of the season through propping and messaging.
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The VM was executed in stores pan India and has been very well received by customers. After all, it is an understated elegance and a sense of wellness and prosperity that imbued the IRIS boutiques with charm and sophistication.