May 6
Retail Expansion Trap: Scaling fast vs. Scaling right
Retail Expansion Trap
Rapid growth may result from opportunities, but not all opportunities are ripe enough for immediate exploitation. Rapid entry into numerous markets without proper planning may result in resource constraints, improper market selection, and poorly performing stores.
Right scaling is all about making sound judgments on how to select the right sites, pace your growth, and expand according to your business capacity. Right scaling gives you an opportunity to focus more on quality than quantity by selecting better-performing outlets.