May 27, 2014
Call it reverse shoulder or reverse kicker, but it is powerful
Call it reverse shoulder or reverse kicker, but it is powerful
The reverse shoulder amplifies the main news point and works as an extra hook in catching the attention of the reader.
It is called reverse shoulder in some Indian newspapers and reverse kicker in some others. Some Indian editors also call it a strapline.
But its importance cannot be underestimated. The reverse shoulder is one of the most powerful headline props available to newspaper editors. It…
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