#rexcellence enterprises

[officialriax8]

Endeavor Impact "The Excellence Program"

July 13, 2021: Understanding the Music Ecosystem with Jeff Burroughs, Rebeca León, and Kevin Shivers

1) Did today's session expose you to new roles in the industry you did not know existed before? If so, what interested you most?

It was a pleasure hearing Rebeca León, Kevin Shivers, and Jeff Burroughs speak. Jeff Burroughs' role, SVP Brand Partnerships, Def Jam Recordings, was new exposure for me. I was intrigued learning the connection between brand partnerships and artist management. Brand partnerships captivated my attention due to the infinite possibilities of long lasting impactful experiences. Understanding and establishing a brand's blueprint is a substantial element to sustaining longevity. He is responsible for identifying commercial opportunities, marketing avenues, brand partnerships, and understanding data and business. Brand partnerships highlighted the importance of conquering levels in numbers. Determining the ethos of a brand and artist, core values, and the points of connection is how Jeff tackles new brand partnerships. I aim to establish my own brand partnerships in unique intricate ways.

2) What are you going to do to advance your knowledge of the music ecosystem to ensure you have a well-rounded understanding?

I will continue to stay up to date with latest news, emerging trends, hottest best kept secrets, and follow/connect with industry executives. In pursuits of my career endeavors, staying in the loop with diverse lead tastemakers, connectors, icons, multi-hyphenated leaders will help enlighten my insight. Watching, viewing, listening, and following the industry experts, externally, I am able to see different ways to utilize my platform, voice, and share my experiences. I will locate and attend distinctive business events that provides spaces for creative business professionals to learn and network with like-minded peers. The music system changes rapidly, so perfecting my crafts and skills every day is ideal. The industry is like musical chairs and we have to covet our seats to stay in the game, wise words from Jeff.

[officialriax8]

Endeavor Impact "The Excellence Program"

Week 1 - Music & Touring

July 12, 2021: Igniting Excellence with Sean Combs and Guy Oseary 1) What is something new you learned about the music industry from Sean Combs and/or Guy Oseary? I learned that success in the industry begins with self. Mogul, Sean Love "Diddy" Combs, expressed the importance of continuing to be a "student of the game". He shared the difference between winning and losing is: merit, work ethic, confidence, determination, passion, drive, fearless, relentless, and will (to name a few). To reach our fullest potential we have to propel forward, manifest, shift our mindset, have tunnel visions, and to not GA**** 🤷🏾‍♀️. Mr. Combs also emphasized his biggest lesson was the importance of developing like-minded relationships in the industry. What was key for me in his responses to the two undergraduates, was when he said this is an "illusion for conclusion"..."the first shall be last, last shall be first...". In my opinion, this signified the essence of humility and to not have any expectations on the journey. If we are determined, ambitious, and humble then what is meant for us will be come to fruition. Multi-Hyphenate, Guy Oseary, discussed his hunger and will power in the industry. He highlighted elements of focus, fear, and opportunity in the industry. He studied and perfected 10 skills each day, mastering his assets, impelling him to his greatest potential. He encouraged networking and making a presence in the industry. He mentioned emerging trends in the industry is cutting the middle man out, planning for the talent's work to go directly to its audience, investing and sustainability, and A.I. 2) How were you impacted by hearing about Sean and Guy's journeys? What are two tangible steps you plan to take to advance your career after today's session? Their stories encouraged me to stay focus, driven, and humble. As we continue to rise to new levels, we will be tested to break through the ceilings set against us; only the strong shall prevail. I think their journeys symbolize and separates the strong from the weak. They always stayed true to themselves; elevated versions from growth and experiences. I think it is easier to sway into someone else's world, follow other's direction, and listen to unwarranted opinions. But, driving into your own light and to the beat of your own drum is what makes you you, and how you bounce back from adversity. I plan to NOT fit in and accept and show out at all presented opportunities. In order to be the best, you have to beat the best. I plan to exceed my own expectations so I can confidently walk in any room and land what's in store for me.