Endeavor Impact "The Excellence Program"
July 13, 2021: Understanding the Music Ecosystem with Jeff Burroughs, Rebeca León, and Kevin Shivers
1) Did today's session expose you to new roles in the industry you did not know existed before? If so, what interested you most?
It was a pleasure hearing Rebeca León, Kevin Shivers, and Jeff Burroughs speak. Jeff Burroughs' role, SVP Brand Partnerships, Def Jam Recordings, was new exposure for me. I was intrigued learning the connection between brand partnerships and artist management. Brand partnerships captivated my attention due to the infinite possibilities of long lasting impactful experiences. Understanding and establishing a brand's blueprint is a substantial element to sustaining longevity. He is responsible for identifying commercial opportunities, marketing avenues, brand partnerships, and understanding data and business. Brand partnerships highlighted the importance of conquering levels in numbers. Determining the ethos of a brand and artist, core values, and the points of connection is how Jeff tackles new brand partnerships. I aim to establish my own brand partnerships in unique intricate ways.
2) What are you going to do to advance your knowledge of the music ecosystem to ensure you have a well-rounded understanding?
I will continue to stay up to date with latest news, emerging trends, hottest best kept secrets, and follow/connect with industry executives. In pursuits of my career endeavors, staying in the loop with diverse lead tastemakers, connectors, icons, multi-hyphenated leaders will help enlighten my insight. Watching, viewing, listening, and following the industry experts, externally, I am able to see different ways to utilize my platform, voice, and share my experiences. I will locate and attend distinctive business events that provides spaces for creative business professionals to learn and network with like-minded peers. The music system changes rapidly, so perfecting my crafts and skills every day is ideal. The industry is like musical chairs and we have to covet our seats to stay in the game, wise words from Jeff.