Endeavor Impact "The Excellence Program"
The primary dealmaker for a client is the agent - Within the entertainment industry, a talent agent is the person who makes deals for their clients - they book actors, musicians, writers, or directors, etc. for work. A talent agent is considered the chief steward of a clientâs career path, helping with career development, branding, public relations, and networking. They represent talent, pitch actors for roles and negotiate their fees, field scripts, ideas, and IP to talent, help decide which roles actors are right for, and help studios package projects.
The primary roles of a publicist is overseeing the public image of a client, managing media relations, and coordinating publicity events - A publicist oversees the public image and manages all media relations of a celebrity client, which can include famous actors, singers, authors, and sports stars. They also typically coordinate publicity events and make sure the client knows where to go, what to do, and what to say. This also includes handling client publicity and corresponding travel, books clients in promotional media (talk shows etc.), and helping to manage social media profiles.
The manager is typically the closest person to the talent, and dedicated to supporting professional growth as well as the personal life of the talent - A manager is oftentimes the closest person to the talent. This individual is dedicated to supporting the professional growth and personal life of the talent. Their primary function is to provide guidance. Managers are typically not the ones setting up auditions or negotiating contracts (legally, that is the agentâs responsibility).
Copyright infringement means to steal or use copyrighted material without permission - Copyright is the exclusive rights granted to authors and composers for protection of their works; Copyright Infringement means to steal or use someone elseâs copyrighted material without permission.
Record labels are members in the music ecosystem who are responsible for pushing out an artist's music (e.g., A&R, marketing, promotions etc.) - A record label is the engine behind pushing the artistâs music out to the world. They handle A&R (getting the artist in the room with the best songwriters and producers), and Marketing and Promo (making sure the music and/or creative content is seen and heard).
Tik Tok is currently a social media platform people use to scout upcoming artists (especially gained popularity during the pandemic) - During the pandemic, TikTok became the preeminent platform for breaking new music and creating viral hits. To scout upcoming artists, many people in the industry keep an eye on âViral Chartsâ to see who has the biggest songs each week. It can be a good metric to see who has the most buzz or heat on them at that current moment in ranked order.
Tracking an artist means to continuously be aware of what an artist is doing (social media + streaming stats, recent releases, etc.) - Tracking an artist means to continuously be aware of what an artist is doing (social media + streaming stats, recent releases, etc.). Signing an artist means entering into an agreement with an artist and their team to be their exclusive representative.
100% headline billing means the artist's name will be in the largest font in the most prominent position on promotional materials - On any advertisements, posters, etc. a Headliner will have 100% headline billing, meaning their name will be in the largest font in the most prominent position.
UPMG, Warner Chappell and Primary Wave, are examples of publishing companies - Publishing is the business of promotion and monetization of musical compositions. Music publishers ensure that songwriters receive royalties for their compositions, and also work to generate opportunities for those compositions to be performed and reproduced. Examples of publishing companies include UMPG, Warner Chappell and Primary Wave.
A buyer / promoter sells tickets, operates the venues, and advertises the show - Sells tickets, operates the venues, and advertises the show. They make an offer of employment to the agency for a desired client.
AEG is an example of a promoter - A&R
The primary role of a tour manager is to handle production and makes sure everything runs smoothly - The tour manager goes on the road with the artist, handles production, and makes sure everything runs smoothly before/during/after the show.














