Feb 12, 2016
In space, no one can hear you scream. Artwork by @carlostourne #artdirector #artsy #advertising #richardslerma #cinematic #chalkart
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In space, no one can hear you scream. Artwork by @carlostourne #artdirector #artsy #advertising #richardslerma #cinematic #chalkart
Looking like Elronds Council. #richardslerma #videoart #videoproducer #contentcreator #contentproducer #hyperlapse #socialmedia #filmset #roundtable #creatives #setlife (at Richards/Lerma)
Meet Guillermo. @guilletragant
Designer. Entrepreneur. Father. Lover. Traveler.
Guillermo, Principal of Richards Lerma, Creative Director and international businessman documents the mystical moments of his life while balancing the complex yet perfect balance between work and family.
Witness the daily creativity flowing from the trained eyes of an Art Director and explore his portfolio images, personal style and creative philosophy.
Follow Guillermo on Instagram at @guilletragant
And the @_billegas_ bank is finally in Dallas TX, directly from Bogotá. Thanks @festivalesfice #fice2015 #RichardsLerma #Colombia #adlife (at Richards/Lerma)
Finally the @festivalesfice badge in its place of honor. #3Stooges #RichardsLerma #fice2015 (at Richards/Lerma)
Is it possible to have a productive weekend?
By: Jorge Almeida, Brand Management
Satiric “news outlet” The Onion recently posted a sarcastic article titled: “Scientists Discover Theoretical ‘Productive Weekend.’” What does it say?
Supposedly, “leading” scientists at MIT say that under rare and specific conditions, a so-called “productive weekend” is theoretically possible. How can you make it happen?
Well, you need a Starbucks Doubleshot Espresso, of course! And where can I get more info? Well, I can click a link embedded in the article and be redirected to the Starbucks YouTube channel for more. The channel actually has a one-minute commercial for the new Doubleshot Espresso that’s both hilarious and popular (1,579,894 views currently). This, ladies and gentlemen, is the beauty of content marketing.
As a marketer, these organic opportunities to interact with your brand feel so natural, it’s scary! It’s unforced, yet brings the brand to mind. Putting my consumer hat on, I definitely felt curiosity about the product while reading the article, which prompted me to click the YouTube link. Now, I honestly can say I’ll likely consider buying the product next time I’m in a Starbucks.
We need to steward our brands to find these situations and become part of our consumers’ lives in a non-traditional way through content marketing.
To learn more about Richards/Lerma and content marketing, visit us here, here, or here.
A Todo, Con Todo: La Luz-Ram Trucks and Juanes