#rileyjohnson

[teampropertiesgroup]

Happy Birthday, Riley! 🎉

Your hard work, caring heart, innovative spirit, and spunky personality make you such a valuable part of our team. We hope your day is filled with joy, laughter, and everything you love! You deserve the very best - have an amazing Birthday! 🎂

[marylandlati]

Tumblr Evaluation

Pros: It's incredibly visual, which helps you connect with patrons who may not have time to read through a lot of text. You're able to convey your points pretty directly, and there's a lot of humor to be shared. It's also easy to link directly to parts of your website.

Cons: Tricky to navigate if you're new to it, or less than comfortable with social media. It's also pretty easy to wind up seeing some NSFW content.

Benefits to Libraries: It's an effective platform for marketing geared towards younger generations that are shying away from Facebook as their primary social media. It's a great way to reach an underrepresented demographic, and a creative way to get information across.

[marylandlati]

-I like reading essays from the New Yorker, so the vintage cover caught my eye. I was also amazed to see they offer every issue to their patrons, free of charge!

-It's a successful marketing post because it has a direct link to the actual database (if you have a NYPL card!), which capitalizes on a patron's impulse to explore the information right then and there.

-Other branches could do similar marketing by giving patrons easier access to their information. Being able to click and go is much more convenient than trying to follow directions from a pamphlet. 

Here's a link to the New York Public Library's Tumblr post: http://nypl.tumblr.com/post/139739142817/on-this-day-in-1925-the-first-issue-of-the-new