condenast buys pitchfork
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condenast buys pitchfork
This newly re-discovered mixtape, made by Pitchfork founder Ryan Schreiber two years into the site’s existence, offers a glimpse into Pitchfork’s early years
Driving around L.A. / 2009
ryan schreiber, you fucking clod
In 1995, music fan Ryan Schreiber created Pitchfork, a webzine by and for indie music lovers. He tapped into a starving market and filled a void as the internet launched and changed how we listen to, learn about, and distribute music. Pitchfork flourished even as musicians and music journalists often found themselves scrambling to make ends meet. Today, Pitchfork, for better and for worse, rates and reviews albums; but it also hosts its own music festivals, added sister websites, and experiments with inventive takes on covering music. Love it or loathe it, Pitchfork is an instrumental part of the indie music scene. Almost two decades after starting Pitchfork, Schreiber still goes out almost every night to listen to music and remains, first and foremost, a fan.
In 1995, music fan Ryan Schreiber created Pitchfork, a webzine by and for indie music lovers. He tapped into a starving market and filled a void as the internet launched and changed how we listen to, learn about, and distribute music. Pitchfork flourished even as musicians and music journalists often found themselves scrambling to make ends meet. Today, Pitchfork, for better and for worse, rates and reviews albums; but it also hosts its own music festivals, added sister websites, and experiments with inventive takes on covering music. Love it or loathe it, Pitchfork is an instrumental part of the indie music scene. Almost two decades after starting Pitchfork, Schreiber still goes out almost every night to listen to music and remains, first and foremost, a fan.
Most of the major music magazines, like Blender and more recently Spin, have folded partly due to the explosion of music information online. Do you think a purely music magazine can still survive in print? I think if you're going to be able to do a print publication that works in 2013, it has to really take advantage of that format, and the things that that format offers that are much more difficult to execute on the Web are having really expansive, beautiful layouts for your articles and features and making it feel like a desirable object. So, I think publications like Fader and Wax Poetics potentially could sustain, because they look great and the writing is really good. And those are publications that also have a little different approach. I think that a lot of publications tend to go with formula so often, and both of those publications tend to break a little bit from the norm. It used to be that when you picked up a music magazine in, like, the 90s there was all this cheap, chintzy content thrown in there and goofy sidebars and just sort of filler, almost. And it's really just not an option anymore. I feel like if people are willing to make an investment in a music magazine -- or in a magazine of any sort, currently -- they want something that feels substantial and feels significant. It's not a joke. It's a real thing.
So What Do You Do, Ryan Schreiber, Founder and CEO of Pitchfork? - mediabistro.com