Would love your take after you crunch that Law interview
I don’t have a take for real, but I will say this… Once you put to the side all the antics and the theatrics, it’s clear that Lawrence is nothing short of brilliant when it comes to branding and maneuvering through the industry.
I’ve said it before I’m not a fashion person, but I’ve always been fascinated by the business behind it and the inner workings.
With Law, outside of finding him super entertaining and raw as a storyteller, I respect the way he has turned his passion into a sustainable business (not a given in this industry which is something he’s discussed before). He’s positioned himself in a way where not only clients recognize his value, but brands do too. The latter is HARD.
One thing that deserved a lot more time in my opinion is how he’s been integrated into Zendaya’s fashion deals. They brushed over it but it’s something worth discussing. Even without knowing the specifics, I’d loooove to know the general structure of those contracts. It’s rare. It speaks to trust between them but also being daring enough to advocate for different ways of thinking about creative partnerships. We saw something similar with Malcolm & Marie and Zendaya sharing some points (I don’t remember the structure but you know what im referring to) with the crew members that helped them bring this movie to life. That kind of collaborative equity model isn’t just generous, it’s forward-thinking. I also think about Coogler’s deal for Sinners.
Others brought it up as well and I am excited to see what Law’s business venture with Crystalle (and others) becomes. It feels like a natural next step for him tbh. Building something bigger than himself, kind of a legacy play if you will. Especially when you look at where some of his former assistants have landed (they are UP), it makes perfect sense. Outside of him scaling his brand, it’s also building a system that uplifts others while protecting them in an industry that rarely does which is something that gets major points for me.
After writing all that I guess I did have a take lol!











