The Story of the Sani-Pen
In the Spring of 2003, long before the Coronavirus, marketing executives met with Pfizer Pharmaceuticals to identify and respond to their unmet needs. The executives expressed a desire for a hand sanitizer that would allow health care workers to sanitize more frequently and conveniently in their daily routine.
Studies were just emerging showing that 90,000 people a year were dying in the U.S. from infections acquired while in a medical facility, unrelated to the reason they sought care. The need for improved sanitization was very apparent.
It was recognized the solution would need to be an effective and trustworthy product, and medical grade in quality and appearance. A container that looked like a test tube was designed, but in durable plastic. It was felt that offering the sanitizer in a spray rather than a gel would make it easier to control and apply, and it had to be usable with only one hand.
The device had to be convenient to carry and retrieve, and it was determined that since health care workers are accustomed to pulling pens out of their pockets, something of similar size and shape needed to be created that could be carried in the pocket, hence the name Sani-Pen.
The design included the ingenious Twist-Lock Top™ so the pump could be unlocked with the twist of a thumb for one hand use, with no cap to remove or lose. The patented Sani-Pen was the market’s first hand sanitizer pen!
At its debut in January 2004, the Sani-Pen was an instant and phenomenal hit, and has been ever since! Its value and uniqueness were immediately clear.
The huge success of the product and concept has spawned a slew of imitations, but none has equaled the quality and trustworthiness of the Sani-Pen. In addition to the superior quality, the tube delivers twice the liquid of similar sized lesser options, assuring twice the longevity of brand exposure.
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