Facundo! Sulatan ako ng blog post!
Facundo! Sulatan ako ng blog post!
As much as I am an avid consumer of American culture, I have a fondness for Filipino humor, especially in our creative jokes and behavior online – put together in memes! As much as FB is pretty much for work now, I enjoy scrolling through the Anyare? page once in a while, as my little island of lolz.
Among the hilarious and unique Fernando Poe, Daniel Padilla and old native Filipino photos memes, I have to say the Facundo/Senyora Santibanez/Kontrabida memes are a favorite. At the same, upon receiving this assignment, it made me think surprisingly hard.
The base of the meme is a screenshot of Senyora Santibanez, the kontrabida of the 1994 show Marimar. Yes, way back when Spanish telenovelas were the thing, even before Meteor Garden and F4!! She’s your typical rich kontrabida, who has alipin to do her bidding. Also she has a fine attitude about it all.
(magmemory trip na yan...)
In the Philippines, I think class is the most or one of the most important identity markers. Unlike many other countries which seem to focus on gender and sexuality (PH is actually one of the leaders on gender equality in the MDGs!), the PH loves talking about class. We’ve had a long history of marked class division from back in the colonial period, stretching on to modern political/family business dynasties, echoing into the classic Filipino telenovela trope which will ALWAYS have a rich kontrabida. Like Senyora Santibanez. Unique culture right there. Let’s be proud.
In the Senyora Santibanez meme however, class , being a usually sensitive topic elsewhere in the world, is not just reused as a relatable entertainment theme, but pushed to the extreme. It’s outright absurd. It’s really funny. And it’s also telling.
Cultural /Digital identity POV - fetishization of class
Although marked equally by her sassiness, Santibanez is marked noticeably too by the authority on which she rests her sassiness, which is money. Usually, class is pretty sensitive (there are no “poor people” jokes), but not in this case. It’s a rich girl bullying poor peasants, and each meme is either an insult or a ridiculous order, but the humor works in that the statements are so absurd that it would be silly to take this seriously in any way. Similarly, because her statements are so absurd, almost everyone can be considered alipin compared to her, thus broadening the audience of the meme. By absurd exaggeration, the character of the rich girl is fetishized, such that the definitions of maarte and maldita are brought to such new heights; as a result, everyone else does /not/ belong anywhere near that category, even if you’re class AB in real life.
2. Marxist POV - Redefining the previous classes of a digital elite, digital shoppers and invisible underclass
And though it appeals to everyone, the meme in its later evolution seems to appeal to more lower middle class.
The meme later evolved to be closer to realistic in its sassy retorts, and precisely because the Senyora has to know what the alipin are like before she can make fun of them, the audience I think began to get more specific.
While it’s true enough that there is still great inequality in internet access (but Mark Zuckerberg and friends are trying to change that!), the divide is fast narrowing – internet penetration in the PH for example has risen from 32% to 53% in 2013-2014 alone! (I got those stats from thesis, hehe). Specifically in the PH too, with competitive mobile plans, cheap internet cafes and mooching off good neighbors’ passwordless wifi, we find ways.
What we’re finding now I think, is that the old classification of class in digital identity of the digital elite, digital shoppers and digital underclass, now needs expanding. This is rich ground for Marxist interpretation. Because the internet is fueled by user-generated content, and more users of the internet are coming from diverse classes as affordability is becoming less exclusive, there is not just a mix and influence of cultures from different countries and interests, but also from different economic classes. Although the digital elite still exist – companies and their inescapable ads that often still assume an upper-middle class, highly educated user, there is a growing niche for those who don’t fit that stereotype. It’s much bigger than a niche really - jejemons have been prancing around the net for a long time, but often just dismissed – but the popularity and evolution of the Santibanez meme I think reminds us that maybe a larger proportion of the netizens are beyond the wealthy stereotype after all.
3. Political POV – Money still talks
At the same time however, despite the blurring of online/offline class identity – the basis that money talks is the same. That we use it as the key to such outlandish demands I think shows just how highly we do still value cash, despite a growing awareness of social injustice and supposedly less rigid class division.
I think it exposes how highly we do think of money, because the distinction of money ->power is so automatic, and even blown out of proportion. It’s a myth/trap!
Similarly, there is the invisible object of the joke, the inevitable punch line - that all this is being ordered on a Facundo, an alipin, someone of "lower class" who, because he is of lower class, no matter what the demands of Senyora, must follow. It’s also surprising that despite the popularity of the Facundo character, he is never given a face. There was is no spin-off starring Facundo the alipin, though there a few jokes centering on Facundo’s possible response to Santibanez.
Of couse, I don’t know if I’m overanalyzing this. But I think the Santibanez meme, for better or for worse, shows that despite how far we’ve come from our rigid, hierarchical past, we still have some ways to go. But at least, we’re entertained.
(or at least that’s what the myth wants us to think)
Also because of the papal visit: