May 3, 2018
Jeep "Ghost"
Agency: Sapient Nitro New York
Production: Tool Of North America New York Director: Matthew Thompson Cinematographer: Nic Restrepo Editor: Matt Schaff Colorist: Sal Malfitano
Year: 2018
seen from Portugal
seen from Malaysia
seen from United Kingdom
seen from Malaysia
seen from China
seen from Malaysia
seen from Germany
seen from Malaysia
seen from Italy
seen from United States
seen from United Kingdom
seen from China
seen from China
seen from United States
seen from Saudi Arabia
seen from Mexico
seen from India
seen from Pakistan
seen from United States
seen from Georgia
Jeep "Ghost"
Agency: Sapient Nitro New York
Production: Tool Of North America New York Director: Matthew Thompson Cinematographer: Nic Restrepo Editor: Matt Schaff Colorist: Sal Malfitano
Year: 2018
Fiat 500X "Myth of the Italian Tigershark"
Fiat 500X "Downhill Rockstar"
Fiat 500X "Dream Crossover"
Fiat 500X "In Laws"
Fiat 500X "The Angelo"
Campaign: Fiat X Lab
Agency: Sapient Nitro New York Creative Director: Boris Stojanovic
Production: Little Minx New York Director: Los Pérez Cinematographer: Alex Martínez Production Designer: Gregory Keen Editor: Ramón Morejón
Post: The Mill New York
Year: 2016
Canada Basketball "Sorry”
Agency: Sapient Nitro Toronto Creative Director: Chad Borlase
Production: OPC Toronto Director: Max Sherman Editor: Ross Birchall Colorist: Wade Odlum
Year: 2016
5th July 2013
At last some decent weather to enjoy... but of course, you won't be going to the garden centre until you've read this.
Earlier in the week, some of us attended The Drum Live. An event that was held at the London office of global digital Gods, Sapient Nitro down in Shoreditch. It was a great day where we listened to talks by Lord Grade, Dom Burch (Head of Social Media for Asda), Kris Hoet (Head of Digital/Change Architect at Duval Guillaume Modem) and many other interesting people on subjects as wide ranging as search functionality for e-tailers, marketing the Glasgow Commonwealth Games in the shadow of London 2012 and online sales for Air New Zealand. This was all topped off by a brilliant curry on Brick Lane (you still have a way to go before you can beat the Balti Triangle though boys).
Sticking with The Drum, Shadow Giants was featured for our win of the Honda Motorcycle Social Media training business. A rather glamorous pic of Amy but why she's not wearing an helmet, we'll never know. The story was also picked up on twitter with loads of retweets and conversations started on the back of it, including with Poke, London.
Last week I mentioned that we'd been helping National Express with a pitch in the Middle East and we're pleased to say that everything was designed, printed and delivered to Riyadh on time and on budget. No mean feat, given we had just a week to turn it all round. Some late nights and weekends were involved but sometimes in agency life, you just gotta do what you gotta do. We've also been finding time to produce their summer online display campaign for them, this time working in conjunction with Isobel.
Two huge 96 page documents also went out to print this week for the NHS. They look brilliant and if you'll forgive the pun, are a great shot in the arm for our print credentials. We also presented concepts to St. Basil's for their Annual Report, which were received brilliantly and loved by all.
The development of the new e-know website is coming along brilliantly with designers and developers working hand in hand to animate and bring to life some great illustrations.
Well, that's about it for another week, enjoy the sunshine whatever you have planned. I'll leave you with these few gems: Ads that put voices in your head. Is there no space safe anymore? Tom Watson's 'Independence Day' resignation letter. Want to know how much Facebook knows about you? Click here. And finally, a beautiful little HTML5 game for when you get bored of sunning yourself.
I'd like to take the time to remind people that this happened.
Last time we posted this Sapient Nitro threatened us with all sorts of legal action. This time the upload isn't ours and we're just posting what we found. Let's see what happens, eh?
This is a classic example of what goes up online stays online. The attempts to remove the video and any posts about it have meant that countless other blogs and uploads have happened. In fact anyone could download it and re upload it so it makes the whole attempt to silence the incident pointless.
It just shows a shockingly bad grasp of the digital world for a communications agency like Sapient Nitro to act in such a way.
Sapient Nitro Idea Engineer's Music video
via youtube.com