seen from Australia
seen from United States
seen from South Korea
seen from Maldives
seen from United States
seen from United States
seen from United States
seen from China
seen from China
seen from United States
seen from Germany
seen from Morocco
seen from United States
seen from Paraguay
seen from China
seen from United States
seen from France
seen from United States
seen from United States
seen from Netherlands
{Let Coaches Coach http://www.robthompsonlive.com/blog/why-your-kids-coach-will-have-a-bigger-impact-than-you-think
Perhaps we are similar to our parents in many ways but certainly not like our grandparents. We seem to step into each new season not always with the anticipation of watching our kids grow, mature...
Rallybus changing the game http://www.robthompsonlive.com/blog/july-19th-2016
RALLYBUS
Rallybus.net a community mobility platform that offers pop-up mass transit to and from sporting events, concerts, and festivals, announced today a partnership with Major League Baseball . The...
{Rallybus changing the game http://www.robthompsonlive.com/blog/july-19th-2016
RALLYBUS
Rallybus.net a community mobility platform that offers pop-up mass transit to and from sporting events, concerts, and festivals, announced today a partnership with Major League Baseball . The...
Let Coaches Coach http://www.robthompsonlive.com/blog/why-your-kids-coach-will-have-a-bigger-impact-than-you-think
Perhaps we are similar to our parents in many ways but certainly not like our grandparents. We seem to step into each new season not always with the anticipation of watching our kids grow, mature...
RallyBus Changing The Game @robthompsonlive.com} http://www.robthompsonlive.com/blog/july-19th-2016
RALLYBUS
Rallybus.net a community mobility platform that offers pop-up mass transit to and from sporting events, concerts, and festivals, announced today a partnership with Major League Baseball . The...
Make it a great day...#robthompsonlive #socialmedia #sbchat #sportsbiz (at Home In Saratoga Springs)
Experiential Marketing: Make It Memorable
Gatorade is back again with the “Sweat It To Get It” campaign for a second year. I really enjoyed the first round of commercials last year with Cam Newton and Peyton Manning because the reactions were classic. Also, it was fun to see the humorous side of Peyton and Cam who both are two of the funnier players in the league. This new campaign continues with great people reactions and some funny/goofy requests so people can sweat enough to get Gatorade.
The moment everyone has that I can’t believe I am in the same room as the Mannings or JJ Watt look on their face makes this such a great example of marketing. This opportunity will surely be shared by everyone featured in the commercial and will be a memorable experience associated with the Gatorade brand. The priceless reactions make the possibility of this campaign being shared virally very high as well. Overall, Gatorade hits another home run that other brands can get inspiration from to achieve that OMG moment.
http://www.adweek.com/adfreak/peyton-and-eli-manning-punk-college-kids-very-demanding-gatorade-vending-machine-166487
Creative Activations
It has been a few weeks but getting back into the swing of regular posts now that the first weekend of March is over and my networking trip to Orlando is over. While catching up on the latest news, I found these two links that do a wonderful job of creating buzz for a product launch and new season of a TV show. Both of these examples show how creativity can make unique activations come to life.
http://www.eventmarketer.com/article/natgeo-sxsw-experience-escape-cold/
http://www.eventmarketer.com/article/taylormade-press-event-hollywood-golf/
