#sca2

[neurosciencenews]

Gene Silencing Shows Promise For Treating ALS and SCA2

NIH-funded preclinical studies suggest designer drug may treat ALS and spinocerebellar ataxia 2.

The research is in Nature. (full access paywall)

[jayb1972]

Uncertain Times

Hello.

You join me at a time in my life where this is are a little upside down. This has a knock on effect of disrupting my sleep which then impacts the ever present tiredness that is with me like so dogged companion. I guess the reason for writing this post is that, by writing down the thoughts and feelings that are occupying my mind like a group of unwelcome (and particularly unsavoury)…

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[justanothershitadblog]

We wanted the people closest to us to stop smoking. So we changed the way they looked at smoke.

Be great if you could vote for us here: https://www.facebook.com/pages/School-of-Communication-Arts-London/117954951571081?id=117954951571081&sk=app_533830416655682

[thatsfuckinsick]

Masterclass on Insights

On friday Shekhar Deshpande, the global planning director of JWT London, came into the school to give a very insightful masterclass on insights.

Here are some of the notes I took down:

"An insight is a discovery into human behaviour and emotions, and it should explain why they feel / behave that way."

"An insight should help unlock opportunity for your brand."

"It's a discovery that explains behaviour & emotions and unlocks brand opportunity."

" Insights HIDE;

H - habit

I - insecurities

D - desires 

E - explained/expressed

A good insight is usually one of those."

"Strategy is 'why should people give a shit!?'"

"Say uncomfortable truths in a funny way."

"With each brief meet more than 2 people from your target audience."

"If the product is the same, make sure you give the audience something to remember."

Most of the notes probably won't make sense - they are a little out of context, but I think there is some good points in there. 

Also one last thing, Shekhar told us to check this presentation out.

Enjoy.

[thatsfuckinsick]

Trying to finish off my SCAB post @ Kick Bar #sca2

[thatsfuckinsick]

#sca2

[thatsfuckinsick]

A Brief History of Advertising with @davebirss at #sca2 (Taken with Instagram)

[thatsfuckinsick]

And the winner is... Love Thy Labour #sca2 #lovethylabour (Taken with Instagram)