Jan 19, 2015
Linking content&commerce to reinvent film marketing (or, why I'm at @Digitas). Congrats @georgehammer3 @alfredlevitt http://t.co/dLgWntwGC8
— Scott Donaton (@sdonaton)
January 19, 2015
seen from Türkiye
seen from United States
seen from Türkiye
seen from United States
seen from United States
seen from United States
seen from United States
seen from Brazil
seen from United States
seen from Türkiye
seen from United States
seen from Ireland
seen from United States
seen from Iraq
seen from United States
seen from Türkiye
seen from United States
seen from United States
seen from Canada
seen from United States
Linking content&commerce to reinvent film marketing (or, why I'm at @Digitas). Congrats @georgehammer3 @alfredlevitt http://t.co/dLgWntwGC8
— Scott Donaton (@sdonaton)
January 19, 2015
Broadly speaking, it’s all about what does a brand have to say that’s of value to an audience and what are they ways that they tell those stories.
Most, if not all, of the international creative awards now have a branded content and entertainment category. But what exactly is branded content, and is it is
I spoke to PJ Pereira from Pereira O'Dell, Scott Donaton of UM, Avi Savar of Big Fuel, and Jan Godsk of the BCMA for Contagious about what exactly is branded content, and is it is different from branded entertainment, content marketing and all the other related terms being bandied about like native advertising.
Christopher Lockwood of Adjust Your Set at London launch of the Best of Branded Content Marketing: 10th Anniversary Edition on the future of the approach. Chris very much echoes UM's Chief Content Officer Scott Donaton thoughts on how branded content changes everything about how brands go to market and who with. You can hear snippet of my interview with Scott here.
Snippet from audio interview with UM's Chief Content Officer Scott Donaton on the changes he expects to see in Branded Content Marketing within the next five years, and what will stay the same?
Short audio interview with Scott Donaton, Chief Content Officer at UM, author of Madison & Vine: Why the Entertainment And Advertising Industries Must Converge to Survive (2004). Scott discusses the current state of the branded content marketing industry.
Scott Donaton, Global Chief Content Officer at UM & founder of Ensemble, takes a few moments away from his busy judging schedule to discuss his role as president of the Branded Content Cannes Lions jury and the evolution of the festival with Erin Hughes.
