Captured by photographer Scott Slusher, Tecovas’ menswear collection shines against the stunning backdrop of Marathon, Texas in the western wear brand’s new campaign. From the rugged Storm Chaser Jacket to the brand's signature timeless boots, the photographs showcase the spirit of the West— where modern design meets classic cowboy style.
See more of Scott Slusher’s fashion photography here.
Scott Slusher photographed the feature on Panhandle Spade Ranch manager Jason Pelham for Porch + Prairie Magazine’s new Summer 2022 issue. Scott captured Pelham against the serene ranch landscape, backlit by the vibrant Northwest Texas sunset.
Check out Porch + Prairie Magazine’s Summer 2022 issue here and see more of Scott Slusher’s Western portfolio here.
Scott Slusher traveled to Pampa, Texas to photograph Rios of Mercedes’ new lifestyle campaign, featuring their top shelf Anderson Bean boots in action. Rios of Mercedes has been handcrafting cowboy boots for over 160 years. Shot on a working cattle ranch, Scott captured both cowboys and young cowboys-in-training hard at work.
See more of Scott Slusher’s western and fashion photography online.
Scott Slusher captured new imagery for Turtlebox Audio with cowboys and ranchers in Rockwall, Texas. Scott documented the hard work and light moments that bring people together, all set to a cowboy’s score on Turtlebox’s portable speakers.
Scott Slusher’s still imagery, shot alongside Tecovas’ broadcast production in Marfa, Texas, is debuting as part of the brand’s first-ever Super Bowl spot, “True West.”
Working through a dust storm, Scott captured the handcrafted, authentic western spirit—all real people, places, trains and stunts. No shortcuts, no AI, just a hardworking team bringing a vision to life and now to Super Bowl LX.
Head of Creative: Scott Ballew
Senior Creative Producer: Emily Vinson
Production Coordinator: Erica Dauzacker
Photographer: Scott Slusher
Photography Rep: Michelle Bablitz
DP: Danny Moder
2nd Camera: Paul Pryor
1st AC: Evan Ho
Gaffer: Michael Spicer
Grip: Eric Trzeciak
Photo Assistant: Myckenzee Kunn
Wardrobe Stylist: Taylor Keating
Wardrobe Assistant: Holly Black
Hair and Makeup Artist: Jackie Tzang
Art Department: Ashlie Adams
Art Assist: Matthew Egan
PA/ Location Support: Logan Lewis
PA: Tyler Priest
Videographer/Motion: Jonathan Bronson
Talent: Gerry Gesell, Ronnie Davis, Ryan Sambol, Jessie Johnson, Calletana Vargas, Cooper Malloy
Read about the campaign in Adweek. See more of Scott Slusher’s Western portfolio here and see the Tecovas “True West” short during Super Bowl LX on February 8, 2026.