Nov 19, 2017
((Here a stupid drawing I made with DAmuro.))
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((Here a stupid drawing I made with DAmuro.))
Japanese Mazda and BBR Saatchi & Saatchi are experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.
The ‘Distracted Driving’ campaign is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger for those in – and outside – the car.
The ad, a full page screen takeover, sees a car skid across the newsfeed and supposedly crack the phone screen accompanied by the mantra 'Don’t Scroll and Drive'.
Hacker with iPhone take over NY Times Square screens
(via Momentum)