Search Intent in SEO
What is search intent?
Search intent is the end goal of a search user, the exact type of information a user is looking to receive in search results. It’s called intent because the search goal is not always obvious from the query.
Say, I search for something like gravel bikes. Do I want to learn what they are? Which are the best models? Where can I buy some? My intent is not very clear, so it’s up to Google to interpret my query and decide what kind of content to show me.
Other times, the intent is very clear. If I’m searching for best gravel bikes under $1000, then it is clear I want to see a selection of bikes, most likely a listicle of specific models. Preferably with purchase links, as it looks like I’m very close to pulling the trigger.
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