Whilst researching for our Music Cover Imagery project at college I came across this intriguing project, now in it 7th and final year, called Secret 7″. 7 tracks have been selected, 100 copies of each have been pressed onto 7″ vinyl's. Every single one of the 700 newly created vinyl's has had a unique artwork created for it. The covers have been designed by graphic designers, photographers, illustrators, graffiti artists and sculptors as well as individuals whose designs were selected through an open submission.
The 700 artworks are currently on show in an exhibition at NOW Gallery in London as well as all being available to view on the Secret 7″ website. On 1st November all the artworks will be sold individually via auction with all proceeds going to chosen charity, Help Refugees.
The seven tracks in this years project are:
Aretha Franklin - One Step Ahead
Bob Dylan - Blind Willie McTell
Foo Fighters - This Is A Call
The Internet - Come Over
Koffee - Toast
Miles Davis - Miles Runs The Voodoo Down
Vampire Weekend - Harmony Hall
The ‘secret’ of the ‘Secret 7″ name refers to the fact that all the artworks are anonymous. Not only is the name of the artist of the cover art secret, so too is the musical artist. Effectively if you’re looking to bid on a particular record you have a 1 in 7 chance based entirely on whether your guess at identifying it by the cover art is correct.
As well as being displayed in NOW Gallery there are numerous posters and billboards across London with the featuring the cover art designs. Sadly viewing the artwork in real life in London is not an option this year but the online gallery is compelling and I could easily spend a good few hours trying to guess the tracks based on the cover art, some appear to be relatively straightforward, others I’m completely flummoxed!
Here’s my guesses for 7 covers, do you agree? There’s always 693 others to choose from...
Secret 7". (2020). Secret 7". [online] Available at: https://secret-7.com/ [Accessed 15 Oct. 2020].