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SEO Evolution, Strategies, Tips and Pitfalls
[section label=”Introduction”]An Introduction to SEO Evolution
Great marketers are always on their toes, keeping up with the news, anticipating and adapting changes as they happen. SEO is no exception. SEO evolution has happened widely. According to Moz, Google changes its algorithm 500-600 times per year. With so many updates happening so often, even the most diligent marketers can miss an important release or two.
To make sure you’re all caught up with the latest and greatest in SEO, check out the infographic below created by Neil Patel of Quick Sprout. It’ll walk you through the major changes SEO has undergone in the context of mindset, keywords, content, and link building.
[section label=”The question”]So the question remains… DO YOU NEED A SEO COMPANY FOR IMPROVING YOUR SEO ?
The plain and simple answer – NO and then YES. The reason is that until you do not have a big authority site and have tons and tons of content related to specific categories and niches, such that you are too big to ignore, you should probably focus on CONTENT CREATION AND MARKETING. The other factors like on-page seo should be the primary focus of your marketing campaign.
Also the off-page seo should also be a concern from the very beginning but it is not compulsory. The idea for creating good quality websites is to get good page rankings for quality keywords and build up your site and brand value. Later on when your site becomes a prominent one on your niche, you can focus on more advanced topics like backlinks, Social media, meta tags, page loading speeds, query strings, css and JS minifications and request handling etc.
[section label=”Lessons learnt”]Lessons to learn from experience
You can avoid paying for organic rankings. If you find that services like Yelp, Google Local, HomeAdvisor and Angie’s List (to name just a few) rank on the first page of your desired searches, cater to them.
Claim your free listings and fill them out in their entirety. Having your company show up several times on a local search increases your Internet presence significantly.
You don’t have to be the best on the Web — just a step ahead of your local competitors. I understand that it’s the “World Wide Web,” but I only need to reach people in my local area or country.
I look at it this way: A local Internet search is like a huge pondfull of fish. I’m looking instead to fill my lead bucket from a small fishing hole — targeting a very specific local market through deeper connections.
This is another reason I chose to go it alone. I concentrate all of my website strategies on targeted local efforts. I also stay apprised of what my competitors are doing. I study their SEO successes and find a way to use this information to my benefit.
Customers can offer insights to help you anticipate prospects’ behavior. The dialogue you have with your established customers can reveal common navigation strategies as well as important search terms and topics you should consider including on your site.
In keeping with my previous analogy, your customers can tell you what kind of bait to put on the hook as you drop your line into the metaphorical fishing hole. For example, I asked one of my customers how she found us. She explained that she had a new baby and conducted careful research to identify a local company that would keep her family’s safety in mind.
This conversation spurred me to write a blog titled “Why Mothers Choose Professional Pest Control Companies,” which has become a strong draw for new prospects.
Deeper is better. As I keep tabs on the activity surrounding my site, I come back again and again to this basic truth: People want information. I am happy to deliver
I have blogs written on everything my customers ask about and anything else I would like them to know. My blog adds depth to my site. In other words, the site may look to be only a few pages, but it is several pages deep.
This depth helps us achieve two things: It increases the number of times Holiday Termite & Pest Control comes up in keyword searches, and it encourages visitors to delve more deeply into our site, which further engages them and improves the strength of our site (websites with a lot of activity rank more highly in searches).
Reviews are vital to website success. One of the most important things I’ve discovered through my website adventures is that, once people find you through a search, they seek assurances of your company’s reputation and performance.
Make sure your customers are reviewing you on review sites — Yelp, HomeAdvisor, Angie’s List, etc. Positive local reviews can become a very powerful tool for turning your Internet activity into sales.
With that said, there is a list of some top SEO companies that provide SEO services to its customers- [lists style=”star” color=”#81d742″]
WebPosition
Web CEO LTD
Raven Tool
SEMRush.com
Internet Business Promoter
WebMeUp
SEnuke XCr
SyCara
SEO PowerSuite (Link-Assistant.Com)
Apex Pacific Pty Ltd
[/lists]
[section label=”Free tools”]10 free SEO tools for Bloggers and Marketers
1. PageSpeed Insights
Learn more about web performance tools at Google, including browser extensions and APIs for Insights, PageSpeed Service, and our optimization libraries.
2. Anchor Text Over Optimization Tool and Anchor Text Diversity Report by Remove’em
Find anchor text over optimization and review your anchor text diversity to determine if you are at risk of a penalty from Google Penguin.
3. Google AdWords: Keyword Planner
Keyword Planner is a free AdWords tool that helps you build Search Network campaigns by finding keyword ideas and estimating how they may perform.
4. SEO Software Platform by WebCEO: Enterprise SEO Tools w/ White Label Reporting
WebCEO Online is a cloud-based SEO solution for website owners, digital marketing agencies and in-house SEO teams. Web CEO provides white-label SEO tools for team collaboration and branded SEO reporting for clients.
5. SEO Site Tools
On-Page / External metrics, Social Media info, PR / numbering on Yahoo, Bing, Google SERPs.Extends WMT, YSE and GA with metrics
6. Your New SEO Browser: Browseo
View any web page like search engines see it. Browseo helps you to identify issues with your site and with competitors’ sites. Browseo is 100% free.
7. Local SEO Checklist
A handy checklist to help you optimize your Local SEO campaigns better.
8. Bing – Webmaster Tools
Sign in or signup for Bing Webmaster Tools and improve your site’s performance in search. Get access to free reports, tools and resources.
9. Google Trends
Explore Google trending search topics with Google Trends.
10. Majestic : Backlink Checker & Site Explorer
Majestic – Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.
[section label=”Conclusion”]Final Words
The list of topics that I have covered is not exhaustive. However, I have tried my best to get to you the very trends of modern SEO techniques and strategies. The list of tools may not sync with your own, but this can cater to a wide range of audience and webmasters as well as website owners. Thank you for going through my post.
