SMO social media optimization
SMO or social media optimization or social SEO is using social networks and services to direct users to your site. This can be used via social media buttons such as Like or Follow or even google's +1.
By sharing information, such as views and thoughts on different subjects and giving opinions is a great way to go forth. Share videos and images and not only text.
Use blogs to promote your thoughts, ideas or business. You should also comment on blogs and take part in discussions.
The difference with SEO search engine optimization is that SMO does not focus on search engine results (but is a part of the strategy), but uses other resources to get users awareness.
Create visibility and brand awareness using these "new" growing social networks such as Reddit, Digg or others such as Youtube. Remember that it has to do with online reputation, so do research on your brand to see what people are saying about you.
5 new "rules" for SMO:]
Create shareable content
Make sharing easy
Reward engagement
Proactively share content
Encourage the mashup