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Most people seem to get confused during the selection process of a sitemap. People without proper knowledge really struggle to comprehend the best solution. Now, as a website development company and digital marketing service provider, we would state that the choice of your sitemap selection...
Wordpress SEO Hacks to Boost Your Company Website Traffic
WordPress SEO Hacks to Boost Your Company Website Traffic
WordPress SEO Hacks to Boost Your Company Website Traffic
Most of us want sites which are search-engine friendly. But sometimes when you’re busy it’s easy to publish a new blog article and be off to the next thing on your to-do list. Over the years, this could definitely damage your search engine optimization efforts. That is why I’ve put together this short hit list of things you can do in…
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Learn What SEO Strategies No Longer Work in 2014
Stop beating these SEO tactics to death: they no longer work!
Google is an always changing animal and so are the strategies that are used to increase your rankings for your website and other online profiles. If you have been doing any form of online marketing for any period of time we are sure you have picked up some tricks that you use for the sole purpose of increasing your rankings. Unfortunately, over time some of these tricks that you have used in the past have become ineffective. We have seen where a strategy that worked last year not only no longer works, but it can in fact now hurt your ability to rank your online properties.
It is time that you review some of these SEO tactics that worked before and see what you should stop using as part of your strategy.
What’s no longer working with SEO in 2014
Overusing or stuffing of keywords – In the past you could stuff your pages with a lot instances of your primary keywords, and see your page rank well for these keywords. This no longer works. In 2014 the best practice to use is to include your primary keyword in the title, and a few other places on the page, but you MUST be writing for your readers first and not for Google. Having relevant content is much more important than the number of times your main keyword appears on the page.
Micro content – In the past in searching Google you would see a lot of sites/pages on the first page that contained small amounts of content and typically content that was of poor quality. Today what you will see on the first page of Google are pages with in-depth content, content that has been written for the reader an not Google and other search engines. There is a place for micro-content and that is primarily your social sites which should be used to help drive traffic to your main website and pages.
Article marketing – Article Marketing used to be a great way to drive traffic to your website, but since the Panda update from Google it is less effective than before. We feel it still should be used as part of your strategy, but more focus should be placed on blogging on your main web properties.
Keyword anchor text - Google’s algorithm has become smarter, and now understands that if every link into your site has “Your main keyword” as the clickable anchor text, something is afoot. Strive for a more natural link footprint, using keywords, your site URL, as well as some random phrases that make sense, such as “click here” and longer, post specific terms.
The absence of social media - Not so long ago, if you were completely put off by the idea of dealing with social media on your site, you didn’t have to. Now, you may as well start selling shoes. (Offline) Be sure and make your posts and pages socially sharable and start your own social sites if you haven’t already.
Link building – Link building used to be a great way to get the attention of Google. The more places online that linked back to you with your keywords helped increase your search ranking. In fact many times people often paid for links. This is now a horrible strategy and can get you penalized. Links are important, but they should come from your great content that you have written for the reader getting shared and liked in a natural organic way.
