A feature of Sequaz that drew the attention of most of our customers is the Followers Overlap. The goal of this post is to show you how it can be useful for your daily job.
Let's start talking about the visual aspect. Each @profile is represented by a circle, which size is proportional to its number of followers. This visualization allows you to compare the overlap of followers and it's up to three profiles per time. Besides that, it shows (in details) the intersections among the circles. We recommend you to keep monitoring their evolution. During the elections, for example, you can verify the increase in this intersections rapidly!
The image below represents the overlap among three of the main candidates running to become the mayor of São Paulo. As you can see, one of them has a lot more followers than the rest.
Ok. Now, you may be asking yourself about how this feature can be useful for your job.
Let's assume that you need to take an important decision, as we describe in the following situation:
Take a group of 6 celebrities and find the best combination of 3 considering the following parameters.
Celebrities COST - how much does each of the celebrities charge you?
REACH of the Group - what's the formation that would reach the most unique followers?
BUDGET for the Campaign- assuming that you have a limited budget for this campaign.
Now we have the demand: who will I hire? What's the best combination of 3 (Reach x Budget)?
Sequaz can provide you a bunch of possible combinations, as the following table represents, so that you'll have enough inputs to make the best decision. It's up to you! Sometimes you can reach almost the same amount of people, without hiring the "most expensive" celebrities. Let's take a look:
As you can see, the 2th best "reach combination" is $120.000 cheaper! Because of the 284.996 followers gap (and we are talking about millions!) your campaign will cost more money!! Of course, the target public perception of the celebrities in question counts a lot but, in this case, we assume that they have similar acceptance.
We know that each campaign has its particularities and you have to trust in the numbers you have so that you make the most appropriate decision. So, if you need help from now on, you'd better start choosing Sequaz!!
This is one example and, in other opportunities, we'll show you other applications!
