Mar 25, 2016
Remember, Friday 19, 2016 Google confirmed that it is going to shut down right sidebar. SERPs are no longer on the desktop right sidebar. Instead there are only four text ads are available on the above fold and three text ads are on the bottom of the page.
This change serves as the four text ads above the organic searches. It makes some winners and losers in the race. It is a net positive result for PPC marketers. The CTR remains consistent state and it boosts up the PLAs. Therefore, someone is loser also unlike some have to lose everyone can’t be a winner in a game. Some positions are falling down to #5 to #11.