Going viral on social: our CEO @Gregory at the #SFPRSummit
Last week at the PRSummit in San Francisco, our CEO Greg presented a workshop on going viral on the social web. Anyone with a sense of social media and how things spread on the internet knows this isn't an easy task.
Greg spoke about his experience in growing The Shorty Awards and Muck Rack, and how to best grow your image and brand. Some of the main takeaways at the workshop were: building virility into products pre-release, creating the best hooks for social media platforms, and integrating viral growth into marketing and PR.
Those who were at the event tweeted some reactions to Greg's talk, for those of you who didn't get a chance to attend, we thought we'd share:
2x's in less than a week! Tech celeb @gregory in the house at #sfprsummit
— Robyn Hannah (@robynhannah)
July 31, 2013
Loving @gregory ..yelled out password to get his preso started?! That's the guy who started #shortyawards #sfprsummit #real
— Johna Burke (@gojohnab)
July 31, 2013
Here's the clicktotweet that Greg promoted:
I'm listening to @gregory of @muckrack at the #sfprsummit and I'm tweeting about it because he made it easy for me!
— Erik W (@ewestesen)
July 31, 2013
I'm listening to @gregory of @muckrack at the #sfprsummit and I'm tweeting about it because he made it easy for me!
— Clinton Karr (@Clinton_K)
July 31, 2013
I'm listening to @gregory of @muckrack at the #sfprsummit and I'm tweeting about it because he made it easy for me!
— Michael Shulansky (@shuls13)
July 31, 2013
Hey shorty.. @Gregory - the ingredients to make a viral app: 1. Social actions 2.Star vehicles 3.The Ruckus #JustNeedaMixingBowl #SFPRSummit
— Lucy Bartlett (@Lucy_Bartlett)
July 31, 2013
Best content producers on SM, or awards for tiny people, gives the rec that they deserve.I like it Tracy Morgan #shortyawards #SFPRSummit
— jennifer flachman (@jennflachman)
July 31, 2013
@Gregory : SEO has 'ruined wit in headlines'. #SFPRSummit
— VigLink (@VigLink)
July 31, 2013
@gregory, awesome talk today at #sfprsummit appreciate the knowledge!
— Jason Vargas (@jasoncvargas)
July 31, 2013