#sharehapiness

[urbanlyoge]

Happy New month everyone #UrbanlyOge #ShoeCake #thankfulheart #GodWin #ShareHapiness #TasteHapiness #TeamYellowHouse #TellAFriend.

[justanoteonmarketing]

I don’t know for how long but Coca-Cola have been consistently campaigning for years its message bout “Share Happiness”. Some of the campaign I’ve known were very creative, smart and fun but  none of them had ever touched (yet) one of its best iconic marketing asset of the brand: the can. Not until they decided to push it a step further with this simple but brilliant activation.

I do agree with the writer’s comment on Adverblog bout this new activation done by Coca-Cola. 

“Efficient marketing and best advertising concepts always come from simple ideas. I am sure it must have been very complicated to touch the product design, then produce it. But at the end, the result looks very simple and this is why, in my opinion, it works. They managed to bring their concept (sharing happiness) to the ultimate reality, by applying it to the product. And they created a powerful new gimmick : Twist, turn and share.”

I say kudos to the creative agency behind it (Ogilvy Singapore and Ogilvy France).