#shift communications

[myorganiser1-blog]

Retailers should continue to test Snapchat, but at a small scale

Retailers should continue to test Snapchat, but at a small scale

Snapchat shoppable ads

As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct calls-to-action.

While campaigns that consist of user-generated content see the most success on Snapchat, as the platform flourished as a…

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[edwardmbury]

Part II: What Are the Top (Fill in a Number) Public Relations Blogs? The PRDude Finds Out

Part II: What Are the Top (Fill in a Number) Public Relations Blogs? The PRDude Finds Out

By Edward M. Bury, APR (aka The PRDude)

Due to the overwhelming response (well, at least by the standards of this blog) to last week’s post, I’ve done some further analysis into the leading blogs that center on all — or some — things public relations.

So, what did my days (okay, I spent around two hours) of subsequent primary research reveal?

The Most Impressive. There has to be a “winner” of…

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[newenglandtech]

New England Tech Instructor Making Movie Magic

New England Tech instructor Stephen Souza teamed up with Good Natured Dog Productions and Mandy Miller, of SHIFT Communications this past weekend to film their entry for the Rhode Island “48 Hour Film Project.” After being assigned the genre of “Western,” and a character of “plumber,” the group set off to create movie magic in [...] http://dlvr.it/3gPMHq

[kayepublicity]

Most Overused PR Words of 2012

(via Shift Communications)

[intersectthis-blog]