10 Social Media Risks MOST Companies Are Too Afraid to Take
There was a time when just being in social media was a risk for companies. I'm glad we're (mostly) done with those days, but now we're into a new era ... the era of experimentation.
Oooh, I like this era! This is when people really start getting creative. And the more risks brands take, the more we learn what works and (unfortunately) what totally backfires.
What you'll find in this post are the social media ideas that many brands wouldn't touch with a ten foot pole; except, of course, for some special few who said, "Meh, screw it." And boy do we love those people! Take a look at some risky social media moves that flout convention, and the brands that are pulling it off, anyway.
10 Risky Social Media Moves Real Brands Aren't Afraid to Make
1) Loosening Up Enough to Make a Joke in B2B Marketing
Businesspeople don't smile. They carry briefcases and march around with a withering stare of the utmost seriousness. Except the people at IMPACT Branding. Take a look at their latest Facebook timeline cover photo (which they update pretty frequently, check back often):
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