University of Utah Launches New Internet Marketing Certificate Program
The University of Utah is equipping current and future business leaders to leverage the exploding Internet-based marketplace by launching a new Internet Marketing Certificate program in April 2012. The David Eccles School of Business is partnering with Online Marketing Gurus, a team of digital marketing experts and instructors, to teach participants the foundations of Internet marketing to acquire new customers, drive online performance, and enhance customer retention with proven strategies and best practices in data-driven marketing.
Beginning with a free February 2 webinar hosted by Matt Langie, founder and CEO of Online Marketing Gurus, The School of Business will introduce interested participants to fundamental Internet marketing strategies, best practices and concepts provided throughout this premier executive education program. To register for this free informational webinar, visit: www.attendutahevent.com.
Langie says the program will help the school establish an international reputation for training the next generation of digitally savvy entrepreneurs, along with current executives and marketers seeking to hone their Internet business know-how. The program features instruction from a team of industry experts with world-class experience from leading online companies and technology businesses. Participants will engage in active review of websites, interactive marketing tactics, and online techniques to better understand the impact that Internet marketing can have in forming more efficient marketing spend decisions and creating opportunities to drive business performance.
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