#shop.org

[moneyhealthfinance-blog]

How are retailers winning? Stats and reflections from Shop.org

How are retailers winning? Stats and reflections from Shop.org

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[red-head-art-addict]

It's a Marathon Not a Sprint

Hey guys! Today is the day! The first day of the Shop.org digital summit and we are currently taking a break sponsored by Lilly Pulitzer and so far today I have had the pleasure of listening to...

My first ever attempt at live blogging! 

[red-head-art-addict]

Traveling in an East Coast Hurricane

Hey Readers, So the title might be a little dramatic but really my travel plans were totally screwed up yesterday because of Hurricane Joaquin hitting the East Coast. While it didn't hit Savannah...

This is what it was like to travel during Hurricane Joaquin because I refused to miss out on my first night in Philadelphia

[red-head-art-addict]

HELP! I don't know what to wear!

Okay readers, If you follow me on twitter you know that I am struggling to figure out what the heck to pack to take with me to Philly. I only have one carry on because I refuse to pay $50 to...

[bobbalfe]

Brilliant idea at Shop.org!

Brilliant idea at Shop.org!

For sessions, they passed out USB chargers that you return when the session is over. Brilliant!

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[newgenerationofretail]

"Es geht dem Kunden nicht um unendliche Auswahl, sondern um das passende Angebot zu seinem Problem. Und das können Sie ihm liefern, wenn Sie Experte sind: Experte in Ihrer Branche, Experte im Umgang mit Ihren Produkten und Experte in der Lebenswelt Ihrer Zielgruppe."

Jerry Stritzkey, CEO des 1938 gegründeten Outdoor-Ausrüsters REI auf der Shop.org in Seattle

[bidnessetcdotcom]

Cyber Monday 101 – How It Started

  Cyber Monday was a term coined by marketers at Shop.org, a division of the National Retail Foundation, after observing online shopping trends on the Monday after Thanksgiving weekend. The marketers observed that consumers were shopping online as Black Friday discounts were carried forward, or because stores ran out of stock so consumers ordered online. In 2005 this shopping trend was named Cyber Monday, and it quickly caught the attention of retailers across the globe, resulting in what can best be described as an online Black Friday – on Monday. Retailers in Canada, UK and from across Europe partake in the global shopping spree to post stellar sales figures. Read More: Cyber Monday

[edgecastcdn]

5 Insights You Might Have Missed At Shop.org

by Hanni Chehak, EdgeCast Marketing Manager

The National Retail Federation hosted another fantastic gathering for the brightest minds in online retailing last week in Chicago. If you couldn’t make it to the event, check out our top 5 lessons learned at Shop.org 2013:

1. Innovate rapidly.

New technology and digital applications help retailers better understand customer behavior. Many retailers are building innovation labs to research and act on these newly learned behaviors. Labs are where technology and retail meet in a think tank like environment -- creativity and collaboration is highly encouraged and the end goal is to create new digital tools for consumers to more fully engage with. The digital tools that come out of the labs bridge the gap between retail and technology and round out the omnichannel customer experience, which ultimately builds a stronger consumer base. One great example is Nordstrom’s innovation lab.

As Eric Ries, author of the Lean Startup, says: “It’s one thing to talk about ‘rapid experimentation’ and ‘validated learning’ as abstract concepts. It’s quite another to see them in action, in a real-world setting.”

2. Holiday gift guides boost spending habits: get festive!

3. The digital revolution is NOT only driven by young people.

Many retailers now understand customers who want to engage and interact with a brand drive digital adoption, regardless of age. Greg Wasson, President and CEO of Walgreens, shared some interesting stats with the Shop crowd to support this:

Median age of mobile customer: 45 year old 

Median age of PC/desktop customer: 52 year old 

Over 50% of people who have downloaded their app, use it right in the Walgreens store

 4. Performance matters.

In today’s world we switch devices multiple times a day and expect zero latency. Sites that don’t deliver content fast, lose customers and significant revenue. Understanding and implementing the right digital tools can take your site from zero to hero, and boost your bottom line within seconds.

5. 'After the show it’s the after party, and after the party it’s the hotel lobby'  -R.Kelly

Even after 8 hours of standing, folks are still down for a good time - pretty impressive! Networking opportunities and partnerships blossomed at the after-parties that rocked the town, we find sometimes it is less intimidating to connect when you're off the expo floor. EdgeCast hosted a rooftop party at the Chicago Art Institute with Compare Metrics, Order Groove, Baynote and Invodo and couldn't have hoped for a better turn out. Over 300 retailers from the conference attended and enjoyed bites, libations, and a booty shaking dance floor.

That's the art of mixing work and play! 

EdgeCast Team @ #PartyAtTheMuseum

Check out the view from the museum and more event pics here.

For full Shop.org recap and free keynote presentations, click here.

Shop.org event highlights can be found here.

Until next time!

-Hanni