1912 Simplex 50 HP Toy-Tonneau
In 1911, William P. Snyder Jr. ordered his 50 HP from J.M. Quinby & Co., the New Jersey–based coachbuilder and body maker for Simplex automobiles. Replying to his inquiry on June 26, the coachbuilder wrote, “We propose to furnish you with the latest model 129 inch wheel base, 50 H.P. Simplex Chassis, equipped with a Bosch dual system and four volt battery, Solar Eclipse headlights, oil side and tail lamps, Presto Lite tank and Chassis work, less the rear fenders for the sum of Forty-nine Hundred and Sixty ($4,960.00) Dollars and to be delivered three weeks or as much sooner as possible.”
Snyder specified a shorter 124-inch, 50 HP chassis with a Runabout, two-seat body and folding canvas top, painted in Munich Lake with a medium red chassis, and maroon leather. He also added his monogram to the coachwork. Soon after Chassis No. 799 was delivered, it was crashed by its young owner, and, at his father’s insistence, returned to Quinby to be fitted with more conservative bodywork that might encourage more disciplined driving.
The car on offer still wears body No. 3038, the Toy-Tonneau coachwork fitted in 1912. The Simplex was passed down to Snyder’s son in 1940, and eventually passed down to the latest generation in 2011.
Brian Henniker, courtesy of Gooding & Company.









