British actor, Richard Armitage, was carefully selected to do the voiceover for the UK version where his tone adds warmth and trust, as well as it being recognisable. The new TV creative will air across the Sky network, ITV and Channel 4, both linear and VOD, whilst the radio will air across Global, Bauer and Communicorp stations. Brokered by newly appointed media agency Wavemaker.
Working with Richard Armitage for the voiceover was our first step in working with a public figure and he is a great fit for the brand – he’s well respected in the industry and brings confidence and assurance throughout the TV and radio ads. We think the complete brand refresh looks outstanding and hope new and existing customers agree.