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According to a presentation by Mark Welch from the University of Notre Dame at the iModules #Sizzler15 User Conference, @NDAlumni has email addresses for 74% of active records!
You can’t be in touch with your alumni without updated email and snail mail addresses. What % of your alumni records are up to date in your database?
Online course to get you up to speed on GTM.
Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.
To find alternatives, a simple Google search for “Crazy Egg vs” is a good place to start.
Segmentation is a key strategy in any analytical endeavor. This post shares three category of segments (Acquisition, Behavior, Outcomes) that are key to identifying actionable insights.
Michael’s info was what started us down the path of using custom events.
Useful tricks for setting up GTM.
Viget is a full-service interactive agency that helps plan, design, build, and measure successful websites and digital products.
Consultants that can really kick start your analytics.
Google Tag Manager makes it easy for marketers to add and update website tags -- including analytics, remarketing, and more – with just a few clicks, and without bugging the IT folks.
