Sky to the (ocean) rescue
Broadcasting company Sky’s Ocean Rescue campaign calls for action to rid our seas of ocean plastic.
An interactive website, dedicated Facebook and Twitter channels, a documentary titled ‘A Plastic Tide’, and celebrity advocates like Sir Richard Branson, Prince Charles and Tom Peake, all contribute to the campaign.
There’s so much information at your fingertips. Choose between watching videos, reading articles, following Twitter, or liking Facebook.
What’s the point of a campaign if people won’t act on it? Sky’s Join in webpage sets the ball rolling with behaviour change tips: go plastic free, join beach clean ups, eat sustainable fish.
The shock factor has its place. Dissection videos of a bird’s plastic-clogged innards are not for the faint-hearted but reveal the consequences of our throw-away culture.
Mobilise people with scary stats: ‘by 2050 all the plastic in the ocean could weigh more than all the fish.’
WHAT WOULD WE DO DIFFERENTLY?
Why not juice every last drop of celebrity involvement for what it’s worth? Snippets of a stern looking Prince Charles explaining ocean pollution problems would rake in the social media likes.
HOW WELL DOES IT SUPPORT THE BRAND?