IAB Singapore has introduced two new professional certifications – The Digital Media Sales Certification (DMSC) and Digital Ad Operations Certification (DAOC). The purpose of the Certification Programme is to establish a standardised benchmark for digital advertising professionals. The programme helps individuals and companies accelerate their growth in digital advertising, raise the standards and perception of our industry and provide a foundation for career advancement. The programme is also a useful tool for recruitment and professional development.
Created by industry subject matter experts and a leading test development company, the assessment-based qualification is managed by an independent Certification Commission. This differs from the many ‘certificates’ available in the market which can be gained from simply attending a course rather than passing a controlled exam.
The Certification Programme is the highest industry credential; created by the industry, for the industry. The programme has been running in US since 2012 and is currently available in Australia, Canada and now Singapore - with more markets to be announced soon. So far, over 1,500 professionals have been certified. Several companies, such as AOL, Collective, and IDG now use the Certification as a standard requirement for entire sales teams.
