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Press release for the 1994 Small Factory album For If You Cannot Fly, issued by U.S. label Vernon Yard Recordings.

For If You Cannot Fly was Providence indie pop band Small Factory’s major label debut. That’s right, Vernon Yard was one of those “fake indies,” a pointless imprint of a major label (here, Virgin Records) created in an era where “selling out” was a vague concept that people worried about. Whatever!

My actual concern was the increasingly rock-n-roll direction in which Small Factory was headed. But of course I bought this album and played it on my radio show, electric guitars be damned. Their live shows remained energetic and charming as hell. In fact, the open secret was that the band’s spirit live was never quite captured on record. Which is why I have at least three different Small Factory live sets I taped with my portable recorder.

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Small Factory demo tape circa 1991, featuring songs that would appear on the band’s first two singles.

Small Factory were one of the bands I saw the most in the early 90s, located as they were in Providence, between the two cities—Boston and New York—from which I bounced back and forth for most of the decade. And they were a favorite from the very first gig of theirs I saw: as the second band in a packed set opened by the Swirlies and headlined by Heavenly. What a bill! (And amazingly, a video exists of both Small Factory’s performance that night and that of Heavenly.)

So it was either before or after one such gig that I got this copy of the band’s demo tape. The first single (”Suggestions”) had already been released, but the second (”What To Want”) was still in the queue. While these recordings never quite captured the magic that was live Small Factory, especially in Alex’s pre-electric era, I played this tape over and over while waiting for that second single, their Slumberland debut.

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