Many patients do not take their medication as prescribed. The app MyTherapy claims to help. Learn why its founders don’t stop there but devote much of their attention to getting doctors aboard. In 2014 the Academy of Medical Sciences reported on the issues of poor medication adherence alongside the Faculty of Pharmaceutical Medicine. The app keeps patients motivated with reminders. Also, patients can connect to their caregivers so these can nudge them in the case of missed intakes. However, the app has increasingly evolved from a pill reminder into a comprehensive tool for managing treatments. To achieve this, the app’s founders want to place MyTherapy right in the center of the patient/doctor conversation: “Even though we cannot shorten the time a doctor needs for a good consultation with a patient, we can improve the conversation by bringing well-presented data into it” Gaede said, discussing how MyTherapy’s data helps improve the doctor/patient relationship.